Joe: A Real American Hero' cartoon was little more than an animated commercial selling toys to children. Looking back as an adult, of course the 'G.I. I watched that cartoon every single day after school. Nevertheless, both were equally important to the development of the franchise, and were equally popular for their own reasons. Any fan will tell you that the comic was clearly the superior of the two. The comic and cartoon had little to do with one another, and frequently contradicted each other. Most importantly, the narrative mythos of the franchise was established on two fronts: a long-running Marvel comic book series written by Larry Hama, and a Sunbow cartoon series that ran in syndication every afternoon. Joe coloring books, sticker albums, lunchboxes, Shrinky Dinks, Halloween costumes, and much, much more. To make sure that kids got the message, the Hasbro corporation cross-promoted the property like crazy into every available medium. Joe toys were simply the coolest things ever. I was 8 years-old when I was given the VAMP Jeep with Clutch figure for Christmas, and it rocked my world. Every boy who grew up in the 1980s was, virtually without exception. I was a child of the 1980s – and so, given that I'm a boy, it should follow that I was also a fan of G.I. Its purpose: to defend human freedom against Cobra, a ruthless terrorist organization determined to rule the world." Joe is the code name for America's daring, highly-trained special missions force.
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